features + options
Industry Mailout's service is feature rich from the get-go (see Standard Features) but it seems every customer has their own particular needs. As a result, we've built numerous additional features (see Optional Features). If the feature you need isn't listed below, give us a call. It may be that we haven't updated the list recently or we can give you a quote on providing that service (see Features We'd Like to Build But We're Waiting For Someone to Ask For).
Standard Features
Email Creation
- Customized HTML Email Templates - We will build a server based template around your unique design or brand allowing anyone on your staff to build professional html emails
- Bilingual - Email français! All the ancillary pages and emails are available in French language as well.
- Landing Pages - We provide landing pages so you can have a complete newsletter solution with a consistent look throughout.
- Image Resizer - No need for additional software.
- CAN-SPAM Compliant -Unsubscribe link, physical address, suppression list, a valid "from" address, and accurate subject lines and content
- Legitimate - Our emails don't look like spam or viruses to filters and firewalls - multipart, valid html, not on blacklists, no attachments
- Email Client Compatibility - Your email will look the same in nearly every mail program Windows, Macs, Hotmail, Yahoo, AOL, and newer versions of Lotus Notes!
- Forward to a Friend Link - Encourage viral growth of your email campaign
- Multipart (HTML & Text) and/or Text Only email formats
- Preview & Send Proofs - Test your email before sending by previewing and sending yourself proofs of the HTML & Text versions of your email
Email Delivery
- Emails are 1 to 1 - from you to your recipient.
- Fast Delivery - Entire mailing lists delivered in minutes
- Targeted Delivery - Send to parts of your list using multiple criteria i.e. A-list customers
List Management
- Subscription Management - Add a subscription form to your site.
- Unsubscription Management - Subscribers can easily remove themselves from your list
- Customizable Forms - The pages associated with your list; your subscription, forward and preferences forms, are customizable to have your branding and identity.
- Double opt-in - Subscription confirmation
- Export - Subscriber lists and suppression lists
- Import - Subscriber lists
- Multiple and Segmented Lists - Supports both totally separated lists and/or lists that contains multiple sub-lists allowing more targeted campaigns
- List Scrubbing - Removes duplicates and suppresses unsubscribed and bounced addresses on import
- Retry Bounced Emails - resend the email right from the bounced email report
- Search and Edit subscriber information
Reporting
- Click Through Rate - What articles and links were clicked on and by whom
- Open Rate - How many emails were opened and by whom
- Forwarding - Which subscribers forwarded your email and to whom
- Bounces - What emails were undeliverable (bounced)
- List Growth & Attrition - New subscribes and unsubscribes
- Individual Subscriber Activity - View all the activity from an individual subscriber
- Live Statistics - View your reports online as they happen
- Downloadable Reports - Download csv files containing all the data from your campaign (with summaries).
Optional Features
Email Creation
- Quick Polls - Add one question surveys to your mailouts.
- Additional Personalization - From "Dear ~~~~~", to "this month's special for your region"
- WYSYWIG Editor - Optional tool bar for editing content.
- Printable Versions - Give your subscribers the ability to print your entire newsletter (landing page content and all!) from one printer friendly page.
- Publishing Accounts - Publish an email to subordinate accounts. Great for sales teams and distributor networks.
List Management
- Edit My Preferences - Subscribers can manage their preferences
Reporting
- Customized reports - i.e. formatted as call lists for salespeople
Features We'd Like to Build But We're Waiting For Someone to Ask For...
- Web Log Integration - wouldn't it be cool to have your email campaign stats integrated into your web site analytics software like Urchin, or ClickTracks, or WebTrends? We think so too!
- CRM Integration - We've done it for ourselves with Salesforce (that's the CRM tool we use) but we'd love to do the same for a client
- More Languages - email español, deutsches email, Nederlandse e-mail or email italiano anyone?
Contact us now to create the right email marketing mix for you!
