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• Something to Celebrate!! (?)
• Q & A

Something to Celebrate!! (?)

I never know whether to make a big deal of this type of thing or not – I have seen other companies do it and often wondered if it was for their own personal gratification as opposed to what it might mean for the customer. So, to say it simply Pacesetter Sales turned 15 years old in September, 2007 ….. I guess that is an accomplishment in business but as the old saying goes "that and 50 cents will get you a cup of coffee anywhere" (I guess it is $1.50 now!!).

At the very least, it does cause us to stop and look at what we have accomplished and perhaps more importantly what we are doing now. So, for me it has helped put our children through school, pay for our house, allowed us the opportunity to have vacations (not so much in the first few years!), and yes a sense of pride in developing a business that was simply an idea 15 years ago. But perhaps most importantly, it is the people along the way who have caused the greatest impact! For the most part, I hate the term "business associate" – too cold for me. It is likely better termed "business friends" and there are many that we have laughed, argued, celebrated and consoled with.

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Q & A

Q. What are your views on dress? Does it matter?

A. Sure it matters. Everything that you say and do matters. Dress can be a powerful part of your persona. On one hand, how you dress can facilitate your objectives and make you more effective, and on the other, inappropriate dress can present an obstacle to your interaction with customers.

Let’s get some basics out of the way.

1. Your dress should never be provocative or suggestive. 2. Your dress should never be outlandish or foolish.

Now, let’s get down to the strategic use of dress. Here is the next rule:

3. Dress like your customers, only a little better.

Your dress should convey to the customer that you are like him/her, not different from them. There was a time when men wearing a suit and tie, and women a skirted suit was the expected mode of dress. However, if you are calling on maintenance supervisors, foreman, or uniformed personnel, that dress separated you from your customer, making you seem aloof and unapproachable.

So, how does your customer dress?

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