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Let's talk about Trade ShowsI have just attended a number of trade shows over the last few months and have heard various opinions on these events from my sales person brothers and sisters. The feedback has a wide range --- “trade shows suck and are a waste of time” is a common thread to “we were really busy at our booth and got a lot of good leads”. What a dichotomy! Understandable though – I have flip-flopped on trade shows and their value myself over the years and still don’t seem to have a clear answer -- one way or the other. >>> Click Here
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